Making women feel confident in their body has always been our mission. It is with this mantra in mind that we at Waist Cartel serve to r-evolutionize waist training for the millennial woman. Our story decided when in 2014, Coco Lili decided to try the upcoming trend waist training. As part of her Youtube content she filmed videos on the trainers she had used and tips on how to loose weight and shape your body. Her content started getting increasing interest from her audience. Having tried all kinds of trainers from all across the globe, Lili came to the conclusion that columbian trainers were of the best quality on the market (still owning a trainer from 2014 that she has sweated and worked out in that is intact). Seeing that many companies used her content to promote low quality trainers, Lili decided to take a leap of faith and create her own brand which she knew would be of amazing quality. We put our heart and soul into the creation of our waist trainers, always going for quality over quantity.

It’s not just a waist trainer, it is a Lifestyle.

Join the movement.